07/10/2008 - Secrets of Effective Copywriting - 1 day course |
Secrets of Effective Copywriting
Tuesday 14th October 2008, 9.30am–4.30pm
Highpoint, 165 Glenfield Road, Leicester LE3 6DJ
If you’ve ever faced a blank page, you’ll know how difficult it can be to fill it with the right words.
Yet, you’ll also know that choosing the right words can make a real difference to your bottom line.
Discover how to write more powerfully
This information-packed, one-day course offers real value for anyone
looking to discover some of the secrets of successful copywriting and wanting to be more ‘copy confident’.
"I really enjoyed the day and learnt a lot more information of value than any other course I have been on." LL, website design company, Leicestershire
Delegates will come away with plenty of tools and ideas for creating more effective marketing copy. We’ll look at:
• Ten top tips for creating more compelling text
• Eight golden copywriting rules
• Planning for success
• Speaking more persuasively to the target market
• Ideas for powerful headlines
• The importance of the call to action
• The checking process that’s vital
• Writing for different tactics – including websites, sales letters and brochures
• The importance of benefit-based copy
• Tips for overcoming writer’s block….and much more
Who would benefit from this course?
This course will suit delegates who are just learning the copywriting ropes, want help in a particular area, or who are more experienced and want a wide-ranging refresher.
"I found the course really useful and totally applicable to my job role. It's provided me with a good knowledge of the main principles of copywriting. Thanks!" JF, Marketing & Communications Officer, West Yorkshire
Practical. Friendly. Supportive.
Inspiring Words’ courses are designed to offer quality training in a friendly and supportive atmosphere.
As a specialist copywriter with 20+ years’ experience, Gillian Heggs has written for a range of blue chip clients and on award-winning work.
"Gillian is a very coherent and enthusiastic presenter. There was a lot of very useful and transferable information which should give me the confidence to go back and use what I've learned in my job." SP, Graphic Designer, Gloucestershire
"I loved your friendly, approachable teaching style.” E.H., ACI Officer, Leicestershire
Book today for the ‘Secrets of Effective Copywriting’
The fee of £175 per delegate includes lunch, refreshments and notes to take away. To reserve a place, please visit www.inspiringwords.co.uk/course
Alternatively, call Gillian on 0116 286 9800 or e-mail her at gillian@inspiringwords.co.uk. Places are strictly limited.
Prefer to have this course delivered in-house?
If you’d like Gillian to deliver one of these seminars or a specially tailored version in-house - whether that’s for one person or a group - contact her for prices and details. She’s successfully run in-house copywriting courses for a range of organisations.
Inspiring Words Copywriting & Training is a trading style of Gillian Frances Limited. Registered in England & Wales No. 5330497. Registered Office: The Counting House, 4a Frederick Street, Wigston, Leicester LE18 1PJ.
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